Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials. Part 3 of 3

Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials – Part 3 of 3

The study, published online in the journal Tobacco Control, hand-me-down data from 7060 adult smokers in New York State who took part in an online survey. On Wednesday, the US Food and Drug Administration announced a novel “comprehensive tobacco control strategy” that would include not only graphic photos on packs of cigarettes, but bold statements such as “Smoking Will Kill You”. The proposed photos would include depictions of spare lung cancer patients, a dead body in a morgue, a baby confined to a respirator (presumably the result of secondhand smoke), and other consequences of smoking.

Parts: 1 2 3

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