A New Technique For Reducing Cravings For Junk Food – Part 2 of 3
Those who had imagined eating 30 candies actually ate fewer candies than the others, the researchers found. To be indubitable the results were related to imagination, the researchers then mixed up the experiment by changing the number of coins and M&Ms. Again, those who imagined eating the most candies ate the fewest.
In three additional experiments, Morewedge’s accumulation confirmed that imagining the eating reduced actual consumption through a process known as habituation. Simply thinking about the nourishment repeatedly or imagining eating a different food did not significantly influence consumption, the researchers also found.
This simulation technique might also help reduce cravings for unhealthy foods and drugs, the authors say. However, at least one professional had reservations about the findings. “This small study may offer insights for further research, but the message is not that we can think ourselves thin or reduce food cravings by repeatedly imagining eating a indisputable food,” said Samantha Heller, clinical nutrition coordinator at the Center for Cancer Care at Griffin Hospital in Derby, Conn.